How To Leverage Social Media For Your Blog

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Are you losing out on traffic to your blog by not working a social media strategy properly?

You probably do have a social media presence, but you need to make sure you’re making the most of on your efforts if you want to increase your traffic and sales.

Got a blog?  Got an online business?  Then read on…

There’s a lot of strategies out there to get traffic, leads, and sales; but we’re going to talk about the long-term FREE strategy that’s one of the most powerful you can get connected with:  Social Media

The efforts you do once, stay out there and can pay you over and over again over time, so it’s pretty critical that you’re mindful of what you’re posting and have a strong intention/goal in mind when doing so.  Remembering this is a way to make long-lasting valuable connections to attract new followers, market your brand online and make more sales.

Here’s what you want to do to make sure you’re leveraging your efforts on social media, so you can build a deep long-term base of value that comes back to you ten-fold:

encourage lead generation

Encourage Lead Generation Through Engagement

Sit down and put some thought into your posting schedule.  If you just take a few hours each week and dedicate it to being active on your social media sites, it can increase your traffic and lead generation tremendously.  15 minutes here, 20 minutes there.. it all adds up!.

Interact, like and share other people’s stuff, comment on posts, and be genuinely interested in others.  Promote engagement and other people will be inclined to engage with your content as well.

quality content increases traffic generation

Quality Content Increases Traffic Generation

Use catchy and attention-grabbing headlines for the content you’re sharing.  Utilizing social media to publish your content can dramatically increase the amount of traffic to your site, so look for ways to engage with your audience; ask questions and provide solutions and answers to questions they may be asking or find valuable.

Quotes are infographics and extremely popular.  Get your message across and attract attention by adding text to images.  One great site I found for creating some really neat quote graphics is ReciteThis.com.  I also use Canva a lot to create images.

(P.S. Here’s a post I did on how to create stunning images for your blog)

have a mobile optimized blog

Have a Blog that is Mobile Optimized

Definitely don’t overlook this one.  You absolutely need a mobile responsive site in order to stay optimized and encourage social sharing.  When your blog is mobile-friendly it makes it so much easier for people to read, share on other social platforms, and come back again and again.

How frustrating is it to pull up a website on your smartphone and not be able to read it properly or have to zoom in and out all crazy… No Thanks.  I’m not sticking around on that one too long.

This is the platform I use to keep my blog optimized for mobile sharing at all times.  It’s already built in to be mobile friendly, so there’s no extra techie stuff involved.

Leverage social media on your blog

Leverage Social Media On Your Blog

Use various social media platforms for sharing content related to the products and services your offer, rather than paying high fees for advertising.

Add social media buttons to your site to encourage sharing and engagement.

Take advantage of the instant feedback you can get via social media.  Reach out to your followers and leads, answer questions and be personable.  Remember, people don’t joint businesses, they join people.

While marketing on social media can be valuable in many ways (increased traffic and increased SEO rankings), you need to make sure you take the time to consider how you are implementing the above to be most effective and beneficial to your business.  All are important factors worth taking the time to add to your strategy.

What about you?  What are some other things you’re making note of in your social media marketing strategy to build out your business?

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Mom of 4, Super Affiliate, and Online Marketing Coach to entrepreneurs, business owners, and those still stuck wondering what it takes to be one! See why your business isn't 'working for you' and check out the key ingredients to a strategy that actually works. (Hint: Traffic ISN'T your problem..)

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  • tbanack

    Great $tuff Katie I LOVE Blogging your Awe$ome!

    • http://katielive.com Katie Miles

      Much appreciated! Happy blogging!! :)

  • Danny Yoon

    Awesome post you got here on various strategies to leverage social media so you can generate more targeted traffic to your blog! Thanks for sharing this Katie!

    • http://katielive.com Katie Miles

      Hi Danny! Thanks for commenting! Social media is my number 1 strategy for traffic! Check out my other posts regarding Instagram~ That’s a perfect place for generating targeted traffic

  • Lionel Santiago

    awesome blog post and very simple to follow thanks for the strategies

    • http://katielive.com Katie Miles

      Lionel, thank you and happy to share the value!

  • http://share.solarcity.com/danielle Daniel Ensing

    Katie, yours is a blog I will continually come back to for great value and information. Thanks for over delivering yet again.

    • http://katielive.com Katie Miles

      Appreciate that, Daniel. I’m glad you find value here – that’s my goal! :)

  • Michal Hynson

    This is some great info Katie! I definitely will be implementing these tips with my blogging and social media! Thanx for Sharing!

    • http://katielive.com Katie Miles

      Hi Michal, thank you for your nice comments ~ glad you found it useful!

  • Pamela Walker

    Awesome! I will be using this information for my blog.

    • http://katielive.com Katie Miles

      Glad you found it helpful!

  • Brian Couch

    Are you using recitethis to make those quote pics? I love them

    • http://katielive.com Katie Miles

      I used Canva here (https://www.canva.com), but I do use Receitethis as well.. It’s a great tool

  • Ken Beckford

    Good work, Katie!

    • http://katielive.com Katie Miles

      Glad you stopped by Ken!

  • http://www.pikemalltech.com/ Mike Paul

    Great info, Katie. Using social media to amp up your blog traffic is KEY in today’s environment. Thanks for creating this awesome post!

    • http://katielive.com Katie Miles

      Thanks Mike! Absolutely… with social media we can build relationships and that’s the key to creating more traffic

  • Terri Nicholson

    top tips katie, for social media and blogging… important points… like basics of having your site mobile optimized!

    • http://katielive.com Katie Miles

      never underestimate the power of some of the simplest things, right?

  • http://buildingabrandonline.com/WorkingWithDeniseMackey/ Denise Mackey

    Awesome information Katie. Your blog was filled with great value. It really gave me insight on how to improve myself as a blogger. You did an amazing job with this post. Thanks for the share.

    • http://katielive.com Katie Miles

      Hi Denise! Thank you so much! Glad you found the information helpful :)

  • tbanack

    Great info Katie Thank YoU for this thoughtful post!

    • http://katielive.com Katie Miles

      Glad you enjoyed it!

  • http://katielive.com Katie Miles

    Hi Heather, very glad if was helpful for you! What part resonated with you the most?

  • Ian Toimata

    Hi Katie, thank you for such a great informative post.
    I’m new to blogging and am learning more and more that it really is the best long term strategy.

  • http://www.davidmbook.com David Book

    Creating quality content that can be found and consumed on mobile is probably the most important thing that we can do for our businesses moving forward into 2016 and beyond. You hit the nail on the head Katie, great post! :)

  • http://the-wardrobe-stylist.com The Wardrobe Stylist

    There are so many things to take into account when writing blog posts it can be so overwhelming. While we know of many and most people kinda know what they have to do online to promote their stuff, often it’s not doing it efficiently or properly that doesn’t get us the results.