How to Use Scoop.it To Gain Exposure and Get Free Leads

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As bloggers and online business owners, we are always on the lookout for content marketing tools to use to improve efficiency and engage our audiences in different ways.

When it comes to tapping into the right pool of information and responding to what people are searching for, the importance of content curation, and in this case, Scoop.it marketing is something to consider.

What is content curation?  It’s pretty much the process of filtering out the best content that you find and then sharing it with your networks.  You share content of others and they also share yours.

What is Scoop.it and how can I use it in Marketing?

Sharing your great content, as well as others’ content can help you grow your social media followers and be seen as an expert in your niche.

Part content curation tool, part social network, Scoop.it allows you to create boards of curated content based on topics you choose, share your thoughts on that content, and connect with others who have similar interests.  What does this actually mean?  Generate free SEO, traffic, and leads for your blog or website.

After you punch in a keyword, Scoop.it carefully picks out the best content on the same topic from different sources.  Scoop.it delivers the latest news to you and allows you to re-share it with your social network.  Other Scoop.it users can also suggest content to be added to your pages as well.

Scoopit marketing

Scoop.it’s free content curation and marketing tools are perfect for getting the job done.  In addition, this social media site is filthy rich with great content and inspiration.  Talk about value!  There’s a ton of information and buzzed topics here so it’s a great place to tap into.  You can curate topics, follow topics, and narrow in on the things you want to know about or where you want to share your own stuff.  Like mini blogs within a blog.  Wealth of inspiration.

Scoopit marketing 1

You can set up to 5 pages on the Free account, (which I think is just fine); or you can upgrade to the paid membership if you want to have even more niches to target and want to start getting involved in the analytical data.

This short video will give you a good idea of Scoop.it works in general:

Republish Your Content with Scoop.it marketing:

Scoop.it also offers the opportunity of republishing the curated content on your site via a widget that can be customized according to your needs. If you have a blog on WordPress or Kalatu blogging platform, you can connect it with your topic page and republish the content that you have curated.   You can also choose additional social media sites to connect your scoops to.

Get Free Leads with Scoop.it Marketing:

When it comes to content curation, Scoop.it is an all-in-one solution, where you can curate content and bring back traffic to your site.  You can add your own photos and blog posts to your page and build up a following where you can get thousands of views on your topics/posts, and others will be curating your stuff as well.  Building a following takes time when you’re just getting started, as it does with ANY social media site; but it can be very well worth the time invested to get content out there and get started.

Once you start curating and sharing great content of your own, as well as others’, following other people, and engaging and commenting on other scopes, you’ll be getting noticed and gaining your own followers…which means more eyes on your content–which in turn equals more free leads for your blog!

Choose Your Topic for Scoop.it Marketing:

Choose something that You’re Passionate About and Speak to Your Target Niche:

The more passionate you are on the topic that you choose, the more likely you are to stay on top of the curation process; and go with a topics that are of general interest to your target niche.  Think in terms of providing the type of content your audience is interested in and will want to share.

Bottom Line:

The bottom line is that the Internet is energized by content, be it music, images, videos, news feeds, blogs et cetera. Your job, as a content curator in Scoop.it  is to pull out the best of the best and mash them up into trivial tid-bits of information that is easily digestible and more importantly, enjoyable. Otherwise, the collection of links that you curate will be just that, a collection of links.

So go curate some content and scoop to your heart’s content.  It’s an effective social media platform that is a great way to share your content and get it seen and shared, ultimately leading to more traffic, leads, and sales for your business.

Now tell me what kind of experience you’ve had with Scoop.it.

Do you see how it can benefit you by adding it to your marketing strategy?  Share in the comments below!

To your success!
Katie Miles

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Mom of 4, Super Affiliate, and Online Marketing Coach to entrepreneurs, business owners, and those still stuck wondering what it takes to be one! See why your business isn't 'working for you' and check out the key ingredients to a strategy that actually works. (Hint: Traffic ISN'T your problem..)

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  • Traci Adams

    Hi Katie. I love your blog and am so glad I took the time to stop by and read a few of your posts. Very well done! I appreciate this scoop.it tip as I am always looking to develop my blogging skills as well as offer more value to my readers. I’m new at it so I need a lot of help right now. Thanks so much!