Social Media Strategy: When and What Should You Be Posting and How Often?

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Social Media Strategy Timing and Frequency

We’ve all had the questions surrounding timing and frequency of social media when working to build a profitable blog or business online.

What’s the ideal amount to post per day?   How often should you post?   When should you post?    What should you post?

Well, the answer to all of these questions, is in short: ‘it depends.’

Not to worry though!  I’m going to share with you what I’ve learned on the best practices for the absolute ideal timing and frequency.  In addition, I’ll give you some ideas on what type of content to share on social media.

What should you be posting? And when? And how often?

Social media experts are still running round and round with their algorithms trying to find these answers.  The fact it, there really is no set tried-and true-answer, because it changes all the time.  What worked three months from now, may not work as well today.

Takeaway:  This is why the social media advice you collect and try to establish with your own social media posting should be based on your best tests and personal analysis of what’s working for and what’s not working.

However, with that said, there are still excellent social media strategies based around good research that will help give you ideas on where to start.  In summary, overall, yes- make your own personal tests around social media be your true guide when laying out your strategy, but you can gather great resources and social media strategies to help you build a foundation to start.

Content

Here are the 6 basic types of content to to put out on social media, and all are important for driving traffic to your blog or website:

  1. Links
  2. Images
  3. Video
  4. Quotes
  5. Reshares
  6. Plain-text updates

Images almost always the ideal content to put out there.  Why?  Everyone loves visual content and it helps grab attention to your content.  I learned in a recent social media training I did, that Twitter photos created a 35% boost in retweets.  Google+ and Pinterest are made specifically for visual content and Pinterest alone is one of the leading social media sites.

One way to think about the type of posts you publish is splitting to break it up into a ratio.

  • Choose a “staple” update, a single type that will make up the majority of your shares
  • Create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety

Another way to think about content is in the message. How much should you share of your own stuff?   I’ve found the doing a 3:1 ratio on value post vs. promotional post is a good rule of thumb.  For every 3 value posts, do a promotional post.  Doing something like this will keep you from looking spammy to your social media crowd.  Don’t always be pitching your stuff, put other value-based stuff out there, even personal updates, instead of just promotions.

Timing

There are many neat tools to show you the best time of day to post to Facebook, Twitter, and more. These tools mentioned in this post put out there by BufferSocial look at your followers and your history of posts to see when your audience is online and when historically have been your best times to share.

So what’s someone to do who’s just starting out on these social networks, with no audience and no history?

Here’s an overview of what I’ve learned in terms of best practices for social media timing (all times are in Eastern Time).

  • Facebook – 1-4pm and 2-5pm weekdays
  • Twitter – 1-3pm weekdays
  • Google+ – 9-11am weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr – 7-10pm weekdays and 4pm on Fridays
  • Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best

Frequency

The simple answer for frequency: Post as often as you have engaging, entertaining, or useful content to share.

For the specifics, based on research studies and data analysis (more excellent information from BufferSocial!), here are some reference points for where you might start off with your scheduling (and test and see for yourself what’s best).

  • Facebook – 1-2 times per day

  • Twitter – 5 times per day or more

  • LinkedIn – 1 time per day, Monday through Friday

  • Google+ – up to 5 times per day

There’s so much data and ideas out there about the best ways to share to social media.  Take the bits and pieces that make sense to you. Test them out. Try them on and go from there.

Let me know your thoughts by posting in the comments below!  Please share this post if you found it helpful.

To your success,

Katie Miles

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Mom of 4, Super Affiliate, and Online Marketing Coach to entrepreneurs, business owners, and those still stuck wondering what it takes to be one! See why your business isn't 'working for you' and check out the key ingredients to a strategy that actually works. (Hint: Traffic ISN'T your problem..)

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  • http://euhero.com euhero

    Awesome tips. Usually, facebook gets a lot of views if you are posting an image than just posting text or links. I’m also using Mass Planner to schedule my post to different social networks. Do you have any third party tools for managing social media profiles?

    • Katie Miles

      Thanks, euhero. I’ve been experimenting with the IFTT tool for managing social media profiles across the board. The major ones, like FB, Twitter, LinkedIn, etc. Basically, you can set a ‘recipe’ to run that if you update your actual ‘profile’ on one, it updates your profile pic and such on the other. Pretty neat. Other than profiles, I really like Buffer for managing social network posting. Mass Planner looks like a great tool as well, thanks for sharing!

  • http://buildingabrandonline.com/tomhandy/the-one-thing-i-do-every-day/ Tom

    Thx for sharing. I’ve noticed morning times on Facebook gets some attention as well.

    But for LinkedIn on the weekends, you’re right. It’s pretty much dead on the weekend.