Social Media Strategy: When and What Should You Be Posting and How Often?
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We’ve all had the questions surrounding timing and frequency of social media when working to build a profitable blog or business online.
What’s the ideal amount to post per day? How often should you post? When should you post? What should you post?
Well, the answer to all of these questions, is in short: ‘it depends.’
Not to worry though! I’m going to share with you what I’ve learned on the best practices for the absolute ideal timing and frequency. In addition, I’ll give you some ideas on what type of content to share on social media.
What should you be posting? And when? And how often?
Social media experts are still running round and round with their algorithms trying to find these answers. The fact it, there really is no set tried-and true-answer, because it changes all the time. What worked three months from now, may not work as well today.
Takeaway: This is why the social media advice you collect and try to establish with your own social media posting should be based on your best tests and personal analysis of what’s working for and what’s not working.
However, with that said, there are still excellent social media strategies based around good research that will help give you ideas on where to start. In summary, overall, yes- make your own personal tests around social media be your true guide when laying out your strategy, but you can gather great resources and social media strategies to help you build a foundation to start.
Here are the 6 basic types of content to to put out on social media, and all are important for driving traffic to your blog or website:
Images almost always the ideal content to put out there. Why? Everyone loves visual content and it helps grab attention to your content. I learned in a recent social media training I did, that Twitter photos created a 35% boost in retweets. Google+ and Pinterest are made specifically for visual content and Pinterest alone is one of the leading social media sites.
One way to think about the type of posts you publish is splitting to break it up into a ratio.
Choose a “staple” update, a single type that will make up the majority of your shares
Create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety
Another way to think about content is in the message. How much should you share of your own stuff? I’ve found the doing a 3:1 ratio on value post vs. promotional post is a good rule of thumb. For every 3 value posts, do a promotional post. Doing something like this will keep you from looking spammy to your social media crowd. Don’t always be pitching your stuff, put other value-based stuff out there, even personal updates, instead of just promotions.
Mom of 4, Super Affiliate, and Online Marketing Coach to entrepreneurs, business owners, and those still stuck wondering what it takes to be one!
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