Blog or Bust: Why Your Business Absolutely Needs a Blog

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Trying to build a business online but don’t have a blog?  Ummm, could be a pretty big mistake.

Here’s why:

There are 240 Million blogs on the internet and companies that blog on a regular basis have 434 percent more indexed pages in search engines.  What does that mean?  More TRAFFIC, More LEADS, More SALES.

If you are trying to run a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase your website traffic.

A static website that doesn’t change or feature new content is essentially an online brochure.

In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business and branding yourself online.

I strongly believe that every business needs a blog.  Blogging provides so many opportunities to engage with your visitors and give back to your community.  Google likes it because content is updated regularly, and the fresh content is rewarded by more traffic to your website and better search engine placement when users search for related topics.   Blogging is the most natural way to optimize your site for the search engines.

Blogging is undoubtedly one of the most powerful tools to have in your business.  If you want to increase sales volume and a good following online, you need to have a blog.

According to this article of the Top 10 Earning Bloggers in the World, the richest blogger in the world makes about $500,000 to $800,000 a month… no joke.

Numbers don’t lie and the income potential it can create for YOU is enormous.

why every business needs a blog

19 Reasons Why Your Business Must Have a Blog.

If you’ve ever heard of Neil Patel, then you know that he is also a successful blogger who has brought in over 800,000 unique visitors a month from one of his blogs.

He wrote an article called “19 Reasons Why Your Business Should Be Writing A Blog.” and if this guy tells you your business needs a blog, you should definitely be listening.  Here’s why:


  1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.

  2. Your blog fuels SEO. Search engines love valuable content and will reward you for it.

  3. You don’t have to be a professional designer. Many blogging platforms likeWordPress and Hubspot are people-friendly and don’t require any real graphic skills. Trust us! We’re writers, not designers. (I prefer a WordPress blog to use just because it’s great to use.)

  4. 60% of businesses who blog acquire more customers, according to a recent HubSpot survey.

  5. Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.

  6. It gives your company a voice. A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place let your brand’s personality shineand show people what you’re all about.

  7. Blogs share your expertise. How else will you position yourself as a subject area expert and thought leader?

  8. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!

  9. It can be fun. Blogging can be energizing, stimulating, and something you look forward to.

  10. Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.

  11. A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.

  12. It creates free PR. Business bloggers are often interviewed by journalists as industry experts. Get some press!

  13. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.

  14. Blogging sharpens your business focus. To create a blogging strategy you must define who you are blogging for and why. A blog with no focus attracts no readers.

  15. Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger. It helps you be a leader, not a follower.

  16. You can tell your brand story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.

  17. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

  18. Gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.

  19. Blogging is inspiring. You’ll start to see ideas all around you..talking with friends and colleagues, watching movies, reading, and just walking down the street.


Getting Started with a Blog

Getting started with a blog is much easier than you might think.  You don’t have to be a techie guru or know all about hosting and servers or anything like that.  I use this blogging platform, which takes all the guesswork out of getting it set up, so all I have to focus on is creating content for my audience and sharing it with others.

Blogging should also be at the heart of your social media strategy. Each time you publish a new post, share the title and a link to the post with your social networks. This drives traffic back to your site and creates a snowball effect as readers then share your content with their social networks.  This will open up the door to more engagement on and off your site.  The more you share your blog content on a regular basis, the more your website traffic numbers will increase as a result and you will build a stronger brand online.

More Traffic = More Leads and More Sales for YOU!


Having a blog for you business is something you MUST have because of the income potential it can give you and the way it undoubtedly drives people to you.  With a blog, you get the chance to speak directly to your audience and followers, and also maintain a loyal audience who are more apt to take action and buy what you have to offer, because they have learned to know, like, and trust you through your blog.

Blogging can help your business go to the next level and now there is a premium platform that can help you get the kind of traffic, leads and sales that you have been looking for.

There is a reason why our community is considered to be the biggest blogging-for-profit community in the Internet space; and that is because what we teach people works.

Even if you don’t have a business, you can be a member of this game-changing blogging platform and show others looking for a way to build a business online how they can start their own blog.  Focus on being the problem solver.  Imagine how many businesses you can help grow their customer base and sales numbers.

The Kalatu blogging platform can help any person or business who wants to start a business blog but isn’t sure where to start.  The Premium package is focused on helping out small businesses.

The only way to get the premium now though to get the regular Kalatu platform by clicking here.

So if you have your credit card out, its time to take your mouse and hover it over to this link right now to get your Kalatu account.

Who knows, maybe this can replace for full-time job income and you can have the time freedom you have always wanted.

Thank you for taking the time to reading this post and please leave a comment below and let me know how excited you are to get started with your very own blog today!

Get Started Right Here!

The check out this infographic by Quicksprout, that shows why every business should have a blog.

Why Every Business Needs a Blog

To your success,

Katie Miles


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Mom of 4, Super Affiliate, and Online Marketing Coach to entrepreneurs, business owners, and those still stuck wondering what it takes to be one! See why your business isn't 'working for you' and check out the key ingredients to a strategy that actually works. (Hint: Traffic ISN'T your problem..)

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